How to Take Advantage of Your Brand Shoot

I’m so proud of you for booking a brand session for your business! That’s a step in the right direction and I’m excited for you. But how do you make sure you’re really taking advantage of your shoot? I’m here to tell you.

Your brand shoot can be a great tool for your business. Keep scrolling for some tips on how to use this tool!

One // Bring multiple outfits.

Bringing multiple outfits guarantees some variety in your photos. It can get repetitive if you post a bunch of photos of you in the same outfit on your social media. Most of my clients bring 2-3 outfits.

Here’s a post with some tips on choosing the best outfits for your brand!

Two // Plan your content ahead of time.

Don’t think of your brand shoot as just a fun photoshoot. Of course it will be fun, but this is also a business investment. So you need to have a plan for how you’ll use the photos once the photoshoot is over.

Before your shoot, think about where you are in need of photos right now. Some common places to use brand photos are:

• social media
• blog posts
• email marketing
• ads
• pinterest pins
• product/service launches

Once you know where you plan to use your photos, you can make sure your photographer takes the right photos. For example, you might need photos that have a lot of empty space on top for Pinterest or wide photos for blog post banners.

Another fun way to take advantage of a brand shoot is to bring holiday-specific items so you always have something to post on social media for holidays.

Three // Establish your brand identity.

You can have beautiful brand photos taken without any brand strategy behind them, but with strategy, the brand photos will be a lot more useful.

A great start to figuring out your brand is to create a Pinterest board with colors, words, and images that you feel reflect your brand. Once you have your inspiration board, you should answer these questions:

• What are your goals? Where do you see your business in 5 years? 10 years?
• Why are you passionate about your work? What motivates you?
• What words describe your brand?
• Who is your dream client? What do they need/want?
• How do you want to make people feel? 
• How do you want people to view your brand?
• What are three brands you admire and aspire to be like?

If you already have an established brand, then just reflect on that brand before your shoot.

I hope this helps as you prepare for your brand shoot! Do you have any other questions about preparing for a brand shoot? Drop them in the comments and I’ll do my best to help you. 🙂

Pin me for later!