Dress for your Brand Shoot with your Brand Colors

Are you struggling to figure out what the heck to wear for your brand shoot? I get it. You want to choose the perfect outfit that will represent your brand well, be comfortable, and make you look good, right?

Well, first of all, I want you to be comfortable, okay? Don’t choose an outfit that you’re going to be grimacing in all day, because that doesn’t look good on anyone. And no matter what, make sure you like how you look in it. Don’t choose an outfit unless you like it.

Now, a good way to help you choose your outfits for your brand photoshoot is to coordinate the colors of your clothing to the colors of your brand. If you have a list of brand colors, here’s what you can do:

1. Print the colors on a piece of paper and cut them into little squares.
2. Hold the color squares up to your closet and pull out any pieces that match.
3. If you don’t find any or enough items with your colors in your closet, head to the store or look online and do the same thing with your printed out color squares.
4. Once you have some clothing pieces that match your brand colors, start coordinating them into outfits. Your outfit doesn’t have to be 100% made up of your brand colors–it’s a good idea to have one (maybe two) item(s) with your colors in your outfit.

If you need some inspiration, I’ve come up with some outfit ideas for four example color palettes with images pulled from Pinterest. A lot of them are actually from Roolee. You can find more brand photo outfit inspiration on my Pinterest board.

Notice how some of the ways I’ve incorporated the colors are by:

• pairing a pair of colored pants with a white top.
• adding in a colored accessory, like a hair ribbon or hat.

• choosing tops or accessories that incorporate more than one of the colors, like the middle sweaters in the collage above and below.

• adding a jacket with one of your colors on top.

These are just a few ideas to help you get started, but I’m sure you can get creative with the way you use your brand colors in your outfits.

Another thing to keep in mind when choosing the colors of your outfits is the location you’ll be shooting at. Maybe there’s a colored couch or a backdrop with your colors (example photo of me below). In that case, it might be a good idea to include a neutral colored outfit for when you use those items. Then you’re still incorporating your brand colors, but not overwhelmingly so.

Aaaand here’s a Tik Tok/Reel I made about choosing your outfits with your brand colors:

@hailijeanco

How to choose outfits for your brand shoot with your brand color swatches. #brandphotographer #brandphotos #fyp #styleadvice #outfitforyou

♬ Colors – Stella Jang

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